Run Facebook and Instagram ads to WhatsApp
Click-to-WhatsApp ads send buyers straight into your inbox. Timi replies instantly, tracks which campaigns produce paying customers, and reports conversions back to Meta Ads Manager.
- "Saw your ad on Instagram"
- "How much with delivery?"
- "Can I pay M-Pesa?"
Ads that open a real chat
Kenyan buyers trust WhatsApp more than a long form. Click-to-WhatsApp ads send people straight into your inbox. Timi answers first questions while you are busy. The buyer already showed intent by clicking — your job is to reply fast with clear prices and delivery details before they message a competitor.
Campaign structure basics
Run one clear offer per ad set. If you sell furniture and fashion, split them into separate campaigns so you know which product line the chat is about. Match your ad creative to what Timi will say in the first reply — same product, same price range, same delivery promise. Mismatched ads and replies confuse buyers and waste spend.
Use Click-to-WhatsApp as your ad destination
In Meta Ads Manager, set the ad destination to WhatsApp — not a website URL or plain wa.me link. When a buyer taps the ad, WhatsApp opens on your business number. Timi reads the referral data on the first inbound message so paid chats show up clearly in your Feed. You still create and manage campaigns in Ads Manager; Timi is the reply and conversion layer.
First-reply playbook after the click
Define what the first three messages should achieve. Message one confirms the request and sets expectations. Message two delivers the most important facts — product fit, price range, or location coverage. Message three invites a next step such as confirming quantity or sharing a delivery pin. Timi handles this opening while you pack orders or serve walk-in customers.
Click-to-WhatsApp vs plain wa.me
Both open WhatsApp, but only Click-to-WhatsApp gives Meta the data to optimise for conversations that pay.
- A plain wa.me link in an ad opens WhatsApp with no campaign attribution.
- Click-to-WhatsApp passes referral data Timi reads on the first message.
- Paid chats are labelled in your Feed so you know which came from ads.
- With Meta connected, Timi sends Lead and Purchase events back to Ads Manager.
Connect Meta Ads in Timi Settings
Open Settings → Ad conversion tracking and click Connect Meta Ads. Sign in with the Facebook account that manages your ads, pick your pixel, and turn on conversion events. Timi sends Lead when a buyer first messages, InitiateCheckout when you hand off or send a payment link, and Purchase when they pay via Paystack, M-Pesa confirmation, or you mark the sale. No spreadsheet uploads.
Customer chat link is for organic sharing
Your WhatsApp link from Feed is for Instagram bio, posters, and WhatsApp Status — not for Meta ad destinations. Use Click-to-WhatsApp in ads; use your WhatsApp link everywhere else buyers tap a URL.
What to measure weekly
Track first-response speed, qualification rate, and close rate from qualified chats — not just chat volume. Review which ad sets produced paying customers, not just cheap clicks. Run one simple review every Friday: one chat that converted fast, one that stalled, and one that created confusion. Small weekly adjustments compound quickly during campaign spikes.