Free tool
WhatsApp cost per lead calculator
Cost per chat is what most shops compare — but it counts every 'bei gani?'. Add your qualified leads to see what a serious buyer actually costs, which is the number that matters for ad budgets.
Cost per chat
KES 125
Cost per qualified lead
KES 500
Cost per chat is what most shops compare. Cost per qualified lead is truer — it only counts people who were serious about buying, not every "bei gani?".
Common questions
What is the difference between cost per chat and cost per qualified lead?
Cost per chat divides your spend by every message you get. Cost per qualified lead only counts people who were serious about buying — a truer measure of whether your ads are working.
What is a good cost per lead for WhatsApp ads in Kenya?
It varies by product and order value. The rule is simple: cost per lead should stay well below your average profit per sale, or you are paying more to ask questions than they are worth.
Why are my leads cheap but sales low?
Usually follow-up quality, not ad targeting. If you reply late or never qualify, cheap leads still don't convert. Speed and qualification move the result more than more spend.
Does Timi count chats or qualified leads?
Timi shows you which chats came from ads and flags the ones that qualified, so you can see both cost per chat and which chats were worth pursuing.
Want to see which Meta ads actually led to sales on your WhatsApp line? Timi reports Click-to-WhatsApp chats that turned into M-Pesa sales so Meta can find more buyers like them.