Connect Meta Ads to WhatsApp conversions in Timi
Step-by-step OAuth setup in Timi Settings so Lead and Purchase events from WhatsApp chats appear in Meta Ads Manager.
20 July 2026 · 2 min read · Timi Labs
Spreadsheet uploads and manual lead lists break the moment your ad spend scales. Timi connects directly to Meta via OAuth so conversion events flow automatically when WhatsApp leads chat, pay, or get marked sold.
Before you start
You need:
- A Timi account with WhatsApp Business connected
- A Meta ad account with at least one pixel (dataset)
- Facebook login access to the Business Manager that owns the pixel
- Click-to-WhatsApp ads using WhatsApp as the destination (not a website URL)
Connect Meta Ads in Timi
- Open Settings → Ad conversion tracking.
- Click Connect Meta Ads.
- Sign in with Facebook when prompted.
- If you manage multiple Business Managers or pixels, pick the one tied to your WhatsApp campaigns.
- Turn on Send conversion events to Meta.
Timi auto-enables conversion tracking after a successful connect. Your pixel ID and access token are stored securely — you do not paste tokens manually unless using Advanced settings.
Verify events in Events Manager
- In Timi, click Send test event.
- Open Meta Events Manager → your dataset → Test events tab.
- Confirm a test PageView arrives.
When a real buyer messages from a Click-to-WhatsApp ad, Timi sends a Lead event. When they pay via Paystack, M-Pesa confirmation, or you mark sold, Timi sends Purchase.
Map events (optional)
Default mapping works for most sellers:
- First chat → Lead
- Checkout link or handoff → InitiateCheckout
- Paid sale → Purchase
You can rename events in Settings if your media buyer uses custom conversion names.
Run ads correctly
In Meta Ads Manager:
- Objective: leads or sales (depending on your funnel)
- Destination: WhatsApp (Click-to-WhatsApp)
- Creative: one product, one price hook, one clear call to message
Timi handles first replies. Meta receives conversion signals for optimisation.
Troubleshooting
Events not showing: Confirm Connect Meta Ads succeeded, tracking toggle is on, and the buyer came from a Click-to-WhatsApp ad (paid chats show in Timi Feed).
Wrong pixel: Disconnect and reconnect, selecting the correct Business Manager and dataset.
Organic chats: Timi still sends Lead and Purchase for organic WhatsApp traffic when tracking is enabled — without click IDs, Meta uses hashed phone matching.
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