Real estate leads on WhatsApp in Kenya

A tenant sees your Facebook ad for a Kilimani 2-bed at 10pm. They message "Still available? Viewing when? Deposit?" — and message three other agents before breakfast if you reply tomorrow. Real estate in Nairobi runs on speed and clarity: rent, deposit, viewing window, and whether pets are allowed. Agents who answer in minutes stay in the shortlist; agents who ghost lose the commission to whoever sent the pin and viewing slot first.

For vertical overview see real estate agents on WhatsApp.

What leads ask before a viewing

Rental and sale enquiries repeat the same filter questions:

• Still available? — listings go fast in peak season
• Rent and deposit — monthly, one month or two, service charge
• Viewing time — weekday evening vs Saturday block
• Location pin — estate, gate, building name

Timi answers from pasted listing sheet. You hand off when they send viewing confirmation, employer letter question, or negotiate rent.

Listing sheet in business context

One active listing per block — or a summary table for multiple units:

| Field | Example | |-------|---------| | Unit | "2-bed Kilimani, Riara Rd — Block B" | | Rent KES | "65,000/month" | | Deposit | "2 months rent + KES 5,000 service charge" | | Available | "From 1 Aug — viewing Sat 10am–1pm" | | Rules | "No pets; parking 1 slot" |

Update let / sold the same hour — nothing wastes agent time like viewings for a unit signed yesterday.

Qualify before you schedule viewings

Not every chat deserves a Saturday slot. Prioritize leads showing:

• Move-in date within your window
• Budget confirmed — "65k OK" or employer-backed
• Viewing time picked — not "maybe next week"

Timi collects budget and move-in date from context prompts. See how to spot serious buyers and qualify leads on WhatsApp. Notify when buyer names deposit readiness or specific move-in date.

Viewing flow from chat to keys

| Step | Who handles | Example | |------|-------------|---------| | Rent + deposit + availability | Timi | "65k, 2 months deposit, avail 1 Aug" | | Viewing slot | Timi lists windows; you confirm | "Sat 11am — reply YES to confirm" | | Qualification | Timi asks move-in + budget | Filters browsers | | Viewing | You | Show unit, answer building questions | | Application / deposit | You | Till, lease, employer letter |

Automation sets facts; you close trust and paperwork.

Sale listings vs rentals

Sale buyers ask title, payment plan, and developer reputation — different script from rentals. Split context blocks or hand off sales enquiries faster. Timi can quote asking price range and viewing by appointment; offer letters and advocate fees stay human.

Follow-up without being pushy

Leads go cold after viewing — or they choose another unit. A single structured follow-up beats silence. See follow-up without being pushy. Timi can send "Still interested in Kilimani 2-bed? Viewing slots this Sat" from template; you call when they reply yes or ask lease terms.

Ads to WhatsApp for listings

Run Click-to-WhatsApp on Facebook and Instagram for hot units — one ad set per listing or estate cluster. Timi tracks which ad chats book viewings. See CTWA tracking.

Ad creative must match context — ad shows KES 65k Kilimani, first reply confirms KES 65k Kilimani.

Landlord and referral channel

Agents get leads from landlord WhatsApp groups and caretaker referrals. Same chat link on your card — Timi handles "any 1-bed Ruaka?" while you are at another viewing. Paste current inventory summary updated weekly so auto-replies do not promise dead listings.

When a caretaker forwards a tenant, capture referral source in your notes — landlords reward agents who fill units fast without spamming every group with stale ads.

Common mistakes

• Viewing without qualification — tyre-kickers burn Saturday
• Stale listing in context after tenant signs
• No deposit terms upfront — surprises kill deals at viewing
• Handoff never on deposit-ready tenant — automation cannot send lease
• Same reply for sale and rent — buyers need title talk, tenants need move-in date

FAQ

Can Timi send floor plans? Link PDF or album in context; you send video walk-through when requested.

Short-term Airbnb units? Separate context block — nightly rate and cleaning fee differ from annual lease.

Multiple agents on one line? Hand off by listing ID; Timi should not assign viewings without your calendar.

Commercial space? Hand off early for fit-out and VAT lease terms.

Co-broking? Paste "Buyer agent welcome — commission split per industry standard" only if accurate for your shop.